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Enabling Customer Insights for a Microfinance Company in Cambodia

2 Minutes Read

  • Banking & Finance

A leading Microfinance institution has been providing credit and financial services to small businesses in 9 countries across Asia and Africa; particularly in places with limited access to formal banking services. To maintain a competitive advantage, the client’s objective was to strengthen its data analytics capabilities so that they could understand and predict customer behaviour.

Engaging Thakral One set in motion the following initiatives:

  • Workshops on Business Analytics to educate the Business and IT stakeholders.
  • Data Management training with leading analytics tools to improve stakeholder appreciation of the Automated Data Quality initiative helped validate the importance of enhancing the company’s analytics capabilities.
  • An assessment of the current data warehouse (DWH) and design of a data model providing a 360-degree view of customer profiles to gain better insights from the present DWH.
  • A reprioritization of projects related to customer segmentation which allowed for an in-depth understanding of existing client personas, essential to tapping into new customer segments.

Through a collaborative effort between the client and Thakral One, we achieved the following:

  • Optimisation of the company’s data warehouse and reporting processes
  • New insights on customer segmentation that would allow better upselling and cross-selling
  • A detailed data and analytics roadmap that aligned future strategies with business goals with a guide to consolidating a 360-degree view of their customer behaviour.

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