The Opportunity.
The Retail Marketing Manager is responsible for connecting brand strategy with retail execution. You will design and implement marketing plans that elevate the consumer journey, drive retail growth, and ensure a consistent, compelling brand presence across all customer touchpoints.
The Role.
- Retail Marketing Strategy & Planning
- Develop retail marketing calendars and budgets aligned with global direction and local objectives.
- Conduct analysis of market, consumer, and sales data to inform strategy and measure ROI.
- Optimize resource allocation for maximum impact.
- Consumer Journey & Experience Innovation
- Create immersive retail experiences across boutiques, department store counters, and pop-ups.
- Ensure localized visual merchandising adheres to global guidelines.
- Oversee development of Point-of-Sale materials to boost sales and brand image.
- Localized Activations & Partnerships
- Execute retail activations for launches, promotions, and exclusive events.
- Partner with sales teams and retail operators to co-create impactful campaigns.
- Manage local vendors and oversee execution quality.
- Sales Team Enablement & Training
- Develop retail training tools and sales aids to empower frontline teams.
- Work with Training to deliver product and campaign knowledge sessions.
The Expertise.
- Education: Bachelor’s degree or higher in Marketing, Business Administration, or related field.
- Experience: 5+ years in marketing within luxury, beauty, fashion, or retail; retail/trade marketing background preferred.
- Skills: Strong project management, analytical abilities, and creative sensibility.
- Collaboration: Excellent communicator able to work cross-functionally.
- Language: Fluency in Mandarin and English.
- Personal Attributes: Consumer-centric, detail-oriented, and resilient.
About us.
Thakral One is a consulting and technology services company headquartered in Singapore, with a pan-Asian presence. We focus primarily around technology-driven consulting, adoption of value-added bespoke solutions, enabling enhanced decision support through data analytics, and embracing possibilities in the cloud. We are heavily inclined towards building capabilities collaboratively with clients and believe strongly in improving grounded and practical outcomes. This approach is possible through our partnership with leading global technology providers and internal R&D teams. Our clients come from Financial Services, Banking, Telco, Government, Healthcare, and Consumer-oriented organisations.