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Supporting a Major Telco to Realise the Returns of Real-time Marketing Capabilities

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  • Telecommunications

A major Telco in Asia has been investing in adding real-time marketing capabilities to their existing campaign management system with the objective of increasing revenue and subscriber loyalty.

Thakral One’s multi-disciplinary team was deployed to provide the following services:

  • Review of functional and technical specifications;
  • Data input and real-time data monitoring;
  • Building new campaigns on the new platform to prove; value and generate ROI; and
  • Reporting and analytics.

Thakral One supported the Telco in configuring and deploying around thirty marketing campaigns, and assisted the in-house team in the development of use cases including top-ups, rewards, driving usage and location-based campaigns.

As a result of the project, Thakral One was honoured by the client as one of their most significant contributors to achieving real-time and event-based campaigns.

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